The amount of value a product delivers to its users is like the value of a car - it starts to diminish the second you drive it off the lot. Even when taking an Agile approach, digital teams struggle to deliver value to their product users beyond the launch of their MVP.
Let’s explore how to effectively and efficiently deliver value throughout the the life of a product, at every touchpoint your organization has with the product user. This session will prepare you to take an user-centric approach to value delivery, resulting in driving greater user engagement and product satisfaction.
In this session, we will explore:
- Leading approaches to defining and measuring the value of your product
- How to map product value to ever-evolving user needs
- Plotting a course for delivering value to users from MVP to the n state
Following this session, you will have a strong understanding of how to define, measure, and deliver value continuously to your users.